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3 essential internet marketing terms
Conversion Rate Optimization (CRO) Basically CRO means getting more customers through your website by creating content that convinces them to buy or contact you. The reason it is so important is because if your content isn't good enough you could literally be losing thousands of customers. Luckily CRO is a science and there's lot of research showing which elements work best to convince people to buy from web pages.
Search Engine Optimization (SEO)
Once you create good website content using CRO you then need to make sure it gets found by Google. There are multiple ways to do this but the most important information for search engines is on your Home page and in your Meta Data. You can take look at your Meta Data here: /meta-tag-analyzer
Inbound Marketing
Unlike mass media like Television and Radio that broadcast to thousands of recipients that may have no interest in your services, Inbound Marketing (or permission marketing) uses things like blogs, e-newsletters, or social media marketing to provide content that people want to access. The benefit to you is the more followers you attract the bigger your audience becomes that you can market to whenever you want. The audience is also interested in your services so are more likely to buy from you.
Simplified Description
Here's another way to look at these 3 terms:
- Conversion Rate Optimization (CRO) is the sales person in your store that helps the visitor make a purchase.
- Search Engine Optimisation (SEO) is similar to being in a telephone directory. If you're not listed then people don't know how to get hold of you or whether you even exist.
- Inbound Marketing is like foot traffic but instead of having to pay high rents in your local plaza you can create your own foot traffic by creating content and sharing posts that people are interested in.
brynn :-)
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