Your Social Media business page is like having your own advertising company where you can promote your business without having to pay TV, newspapers or Google Adwords. In this tutorial I'll show you how to get more followers on Facebook using their Adverts Manager.
Step 1: Update your Facebook details
Since we're going to promote our page on Facebook to encourage people to LIKE the page we need to make sure that the Cover Photo and Short Description convey the right message because this is what people will see in their Facebook News Feed. Here's an example of what ours looks like when we promote it:
Step 2: Promote Page
Once you've updated your business page, click Build Audience > Promote Page above your Cover Photo and select your target market like this:
Step 3: Assess Campaign
Once your campaign has completed, assess it's success and change if necessary.
Watch the video tutorial