Internet Marketing Workshop

In regard to the Covid 19 disease this course is now free and moved online to help NZ businesses. Sign up at the bottom of this page to be included in the next workshop.

This workshop will teach you the secrets behind creating and marketing a successful business website. We think that it's the best Internet marketing workshop in New Zealand for a number of reasons such as:

  • The workshop is based on over 15 years of Internet research, development and marketing experience ensuring that you are learning only tested and proven Internet business success concepts.
  • Information and exercises are presented in "plain language" to help you understand the key concepts of how to succeed on-line.
  • The techniques taught are leading-edge, best practice and more relevant than anything being taught at Tertiary level in New Zealand giving you a competitive edge over everyone else.

Who should do this workshop?

  • Businesses wanting to up-skill staff.
  • Business owners that have a website but want to know how to improve it to get more customers.
  • Management teams that want to design a website strategy before they create a new website.
  • People who want to learn how to market their business with Google and Social Media and reduce marketing costs.
  • Marketing and Admin people wanting to differentiate themselves by specialising in Internet marketing.

Part 1: Website Strategy for Success

We've been researching, developing and creating website strategies with literally hundreds of companies around the World since the Internet began and we understand what is needed to ensure a website's success. In the first part of this workshop we'll work with you to create a strategy for your website.

Some of the exercises in this section include:

  1. Understanding website target market(s) and creating strategies to engage with them.
  2. Creating sales pathways through your website using Landing Page Optimisation techniques such as FABs, FAQs and Calls to Action.
  3. Identifying features that will differentiate you from your competitors plus many other secrets that you only get to know when you've been in the Internet business for more than 25+ years like we have.

Part 2: Understanding and getting found in Google

Next we'll show you how to get your website found by Google and why it's so important such as:

  • 74% of consumers use a search engine to find local retail or services (Nielsen NetRatings, 2011).
  • Less than 30% of NZ businesses have websites (, 2011).
  • Google owns 93% of the NZ search engine market share (, 2012).

Some of the exercises in this section include:

  1. Understanding how your website visitors use Google.
  2. How to create content that will significantly increase your chances of showing on the first page of Google.
  3. How to test your website's search engine readiness and then submit your website to Google for assessment.

Part 3: Social Networking for Business

We'll show you why social networking is important for business such as:

  • 3 in 5 small to medium sized businesses in the US say they've gained new customers by using social media (, 2014).
  • 41% of visitors using LinkedIn are from mobile devices (, 2014).
  • 76% of Facebook users login once per day (, 2013).

Some of the exercises in this section include:

  1. How to create social media business pages.
  2. How to get more followers.
  3. Optimising your content to get more clicks and likes.

Part 4: Bringing it all together into an annual Inbound marketing plan

Many businesses spend thousands of dollars on advertising and marketing but don't know how much money it makes their business. In this section you'll learn how to plan and measure your marketing.

Some of the exercises in this section include:

  1. The simplest and easiest way to measure all of your marketing and advertising.
  2. How to track your marketing using free online services.
  3. The most important metrics to understand in Google Analytics.

Workshop Outcomes

You'll learn how to:

  1. Create sales pathways through your website that significantly increase sales and engagement.
  2. Understand the most important information needed on your website to get found by Google and how to test it.
  3. Use Facebook and LinkedIn to get more customers.
  4. How to plan and measure your marketing to increase sales and reduce marketing costs.


What others have said

Having recently invested in excess of 50k to do a rewrite of and committing ourselves to a similar amount for it was disappointing to discover some of the fundamental steps in the build process have been overlooked by our provider.

Courtesy of your course we will be able to rectify the situation but had we looked into your services earlier we would have seriously considered Spinning Planet as a provider.

I was also impressed by the impartiality of the course. Rather than simply being a soapbox for Spinning Planet it was genuinely aimed at empowering the audience to better understand and leverage their Internet marketing.

Dave Hill, Woolyarns Ltd, Wellington.

I found it really interesting and helpful. I liked how we could participate and share ideas and get feedback straight away from you guys. So many helpful tips! Thanks!

Esthie de Wet, Auckland Event Photography, Auckland.

I found the seminar very useful; I made some small adjustments to my meta tags and, although they still need some tweaking, my page rank has already improved substantially.

Maggie Anderson, Ravishing Ltd, Palmerston North

Who teaches the workshop?

The workshop is taught by Brynn Neilson a leading authority on Internet business and founder of Spinning Planet Limited. Some of Brynn's achievements include:

Brynn Neilson
  • Over 20 years in the Communications industry
  • NZ’s first E-Commerce website
  • NZ’s first online University Course
  • NZ’s largest free wireless network
  • Developed 14 tertiary courses in New Media
  • Clients in US, Australia and NZ
  • Created operating system
Find out more about Brynn here:

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